{"product_id":"color-wow-color-control-purple-toning-styling-foam-200ml","title":"Color Wow Color Control Purple Toning + Styling Foam 200ml","description":"Why we love it:\nKeep your blonde looking fresh and brass-free with Color Wow Color Control Toning and Styling Foam – Blonde. This innovative, mess-free foam neutralises yellow tones while delivering lightweight styling hold for soft, bouncy hair.\n\nHow it works:\nThe lavender-tinted formula deposits colour-correcting pigments to counteract brassiness, restoring cool, bright blonde and grey tones. Unlike traditional purple shampoos, this alcohol-free, conditioning foam works without drying out hair, leaving it silky and manageable.\n\nFrom the experts:\n“For the best toning results, apply to hair that’s towel-dried rather than soaking wet—this helps the pigments absorb more effectively for a cooler blonde.”\n\nBenefits include:\n\nInstantly tones brassy, yellow hues\nLightweight, non-crunchy formula\nAdds softness and shine without drying\nSuitable for use on wet or dry hair\nAlcohol-free, sulphate-free, vegan-friendly","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":47451507327163,"sku":"20038941","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9949\/9707\/files\/GXH_20038941-0.png?v=1771185237","url":"https:\/\/www.unichem.co.nz\/products\/color-wow-color-control-purple-toning-styling-foam-200ml","provider":"Unichem Pharmacy","version":"1.0","type":"link"}