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Why we love it: Keep your blonde looking fresh and brass-free with Color Wow Color Control Toning and Styling Foam – Blonde. This innovative, mess-free foam neutralises yellow tones while delivering lightweight styling hold for soft, bouncy hair. How it works: The lavender-tinted formula deposits colour-correcting pigments to counteract brassiness, restoring cool, bright blonde and grey tones. Unlike traditional purple shampoos, this alcohol-free, conditioning foam works without drying out hair, leaving it silky and manageable. From the experts: “For the best toning results, apply to hair that’s towel-dried rather than soaking wet—this helps the pigments absorb more effectively for a cooler blonde.” Benefits include: Instantly tones brassy, yellow hues Lightweight, non-crunchy formula Adds softness and shine without drying Suitable for use on wet or dry hair Alcohol-free, sulphate-free, vegan-friendly
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